The blog

Notes from the phone line,
for the trades

Short reads for home service owners: what a missed call costs, what happens after six, who picks up in Spanish. Written by JS Solutions, which builds and runs the systems it writes about. Every number links to where it came from.

Roofing

Storm season: the calls a roofer misses from up on the roof

After hail or high wind, a whole street calls roofers the same morning, and you're on a roof. What the numbers say about who ends up with those jobs, and what to do about the calls you can't take.

How-to

How to forward your line only when you don't answer

Your phone rings first, and only the calls you miss go somewhere useful instead of voicemail. What conditional forwarding is, how Verizon, AT&T, T-Mobile and business phone systems handle it, and the tests to run once it's on.

Missed calls

What a missed call actually costs a plumbing shop

Not a scary dollar figure somebody made up. The four things that leave with the caller, what the research says about who calls back, and how to count your own number in one week.

Phones

Voicemail, an answering service, or AI: what each one really does with your calls

The three ways a small shop covers the phone when nobody can pick up, judged on one thing: what happens to the caller. With the numbers, and the honest downsides of each, including ours.

Growth

Spanish-speaking customers call too. Who picks up?

A lot of the people who call a plumber or an HVAC shop would rather explain the problem in Spanish. What the Census says about how many, why it's a growth question, and the honest way to handle it on your line.

HVAC

After 6 pm is where HVAC companies lose the summer

ServiceTitan's 2025 call data shows the after-hours share of HVAC calls jumps in June, and a separate report shows how few of those a small shop books. What that means in July, and what actually has to happen at 7:40 on a Tuesday.

No newsletter, on purpose

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